1932

Founded in April.

1936

Naris brand launched to the market.

1945-1955

Exfoliating lotion [Conc] developed.

1955-1965

“Cover and color” Marble Makeup concept developed.

1965

Cosmetics sales initiated in Hawaii, USA.

1967

Factory completed in Miki City, Hyogo Prefecture.
Hyogo Training Center opened simultaneously.

1969

Commended by the Ministry of International Trade and Industry (MITI) as a business contributing to exports.

1973

Wrinkle prevention and skin care product Dual Wrinkle Cream developed.

1974

European esthetic beauty concepts introduced.
Naris developed cosmetics specifically for esthetic beauty, and began opening franchise salons.

1975

Headquarters building (presently Osaka Building) completed.

1978

New factory completed in compliance with Good Manufacturing Practice standards.

1981

Fragrance-free “Dressique” makeup series developed.

1983

Naris embarks on mail-order sales as one aspect of business diversification.
Majesta skincare series developed through the application of biotechnology.

1984

Distribution centers established in five domestic locations to strengthen distribution framework.

1987

Terminals installed at 970 dealers nationwide to improve distribution efficiency, and VAN order processing system implemented.
“Beauty 5” portable beauty equipment―with esthetic beauty technology―developed and introduced by the home ‐ call sector to differentiate Naris further from competitors through improved customer service.

1988

Naris embarks on retail outlet sales.
Tokyo Building completed.

1990

Fukuoka Building completed.

1991

“Gloriart” makeup range developed using the industry’s first W/O/W emulsion stabilizer technology.

1992

Naris celebrates its 60th anniversary.
Headquarters Building completed.
Hyogo Training Center undergoes major renovation and expansion.

1994

New “Beauty 7” portable beauty equipment developed.
Distribution center for cosmetics for retail outlet sales completed.

1995

“Selgrace” high-end skincare series developed.

1997

Pilot shop “Naris Netin” opened in Dia Mall Osaka.

1998

Kagoshima Building completed.
Portable ultrasound beauty device “Beauty Sonic” developed.

2000

Naris Up Cosmetics Co., Ltd. established.

2001

“Mega Beauty” palm-size beauty device developed.

2002

“Selgrace” high-end base makeup series developed.

2003

Naris Water Systems Co., Ltd. established.
Hyogo Factory, Hyogo Training Center, and Central Distribution Center obtain ISO 14001 certification.

2004

“De I’m” Naris Beauty Studios opened throughout Japan.

2005

Hyogo Training Center renovated and expanded.
Naris Cosmetic Frontier Co., Ltd. established with the aim of offering employment opportunities to disabled people.

2006

“Selgrace” high-end skincare series relaunched.

2007

Naris celebrates its 75th anniversary.
Beauty Solution, a technique of applying ultrahigh pressure to cosmetics to make extremely fine particles, developed.
Naris Wings B&H Co., Ltd., a company that provides total solutions to beauty and health, established.

2008

Naris holds 75th anniversary convention.

2009

“Mega Beauty LxH”, a beauty device that incorporates LED illumination and a hot function that warms the skin,
developed.Naris starts bulk export of products from Thai firm, Better Way Co., Ltd.

2010

Naris Beauty Creation College, Pridage, established with the aim of enhancing the firm’s beauty education business.

2012

Naris celebrates its 80th anniversary.
Naris holds 80th anniversary convention.
“Selgrace” high-end skincare series relaunched.

2013

Joint Venture Company, Faris By Naris(Thailand) Co., Ltd. established in Kingdom of Thailand.

2014

Tokyo Training Center opened
NARIS COSMETICS VIETNAM., LTD. established in Socialist Republic of Viet Nam
Japan Wellness Therapist Association established
Naris acquires the shares in Naris Cosmetics of Hawaii, Inc. in the United States of America.

Sign Up for Naris Cosmetics
Email Offers and Updates

Connect
With Us